NEW AMAZON ALEXA SKILL INVITES MAMMA MIA! HERE WE GO AGAIN FANS TO “FINISH THE LYRIC”
FIRST ROUND OF LYRICS AVAILABLE NOW
As MAMMA MIA! HERE WE GO AGAIN The Movie Soundtrack holds the #1 position on Billboard’s soundtrack charts for the third week in a row, this Amazon Alexa Skill engages audiences everywhere to flaunt their ABBA musical knowledge with a brand new Finish The Lyric game, created for Capitol Records by Telescope, the leader in fan participation experiences. The skill makes history as the first game-based Alexa skill to support a movie soundtrack, and launches on all Amazon Echo devices beginning August 27, 2018.
Finish The Lyric plays songs from both the MAMMA MIA! and MAMMA MIA! HERE GO AGAIN Soundtracks with key lyrics missing. Users must then finish the lyrics in order to advance. Seven games are available at launch, featuring four songs each and 28 lyrics in the initial iteration. Among those songs are timeless ABBA anthems such as “Waterloo,” “Angel Eyes,” “I Have A Dream,” “Dancing Queen,” “Take A Chance,” and more.
Michelle Jubelirer, COO of Capitol Music Group shared, “We’re absolutely thrilled to be launching this first-of-its-kind music skill on the Amazon Echo alongside Telescope. Capitol is constantly pushing to create exciting & innovative new experiences for music fans around the world, and voice activation is an excellent medium for us to bring the music of MAMMA MIA! to life with this brilliant new campaign.”
Jason George, CEO of Telescope commented, “Telescope has built its reputation on pushing the boundaries of technology to enable audiences to participate at scale with new and innovative platforms like Alexa. We are excited to be working with Capitol to bring such a unique experience to a fantastic, fun brand and delight MAMMA MIA! fans everywhere. Voice Assistants are a perfect fit for campaigns like this – reminding fans of all the classic songs while at the same time offering a seamless way to purchase the soundtrack.”
The MAMMA MIA! HERE WE GO AGAIN The Movie Soundtrack recently peaked at #3 on the Billboard Top 200. Fans may purchase the Soundtrack directly by voice using the skill. MAMMA MIA! HERE WE GO AGAIN is now playing in theaters everywhere.
